top of page

How to Create an Engaging Kickstarter Video: A Step-By-Step Guide

Creating an engaging Kickstarter video is a critical part of your crowdfunding success. A compelling video can tell your story, showcase your product, and inspire potential backers to support your project. However, crafting the perfect Kickstarter video is no simple task. It requires planning, creativity, and a good understanding of what resonates with your audience. In this guide, we will walk you through the steps to create an engaging Kickstarter video that can help you reach your funding goals.

1. Understand Your Audience:

Before you start planning your video, it's crucial to understand your audience. Who are they? What do they care about? What kind of content do they respond to? By understanding your audience, you can tailor your video content to appeal to their interests, needs, and desires.

2. Plan Your Video:

Planning is key to creating a great Kickstarter video. Start with a clear objective for your video. What is the one key message you want viewers to take away? From there, create a script that tells a compelling story. Remember, your story should be about more than just your product. It should also communicate your mission, your passion, and why your project matters.

3. Showcase Your Product:

Your Kickstarter video is the perfect opportunity to showcase your product in action. Demonstrate how your product works, highlight its unique features, and show it being used in real-world scenarios. The more clearly viewers can understand your product, the more likely they are to back your project.

4. Be Authentic:

Backers want to support real people with genuine passion. Be authentic in your video. Share your journey, express your passion for your project, and convey why you need their support. Authenticity builds trust, and trust encourages backing.

5. Keep It Short and Engaging:

Kickstarter videos should be short, ideally under three minutes. You need to grab your viewer's attention within the first few seconds and keep them engaged throughout. Use visuals, music, and storytelling techniques to keep your video dynamic and engaging.

6. Include a Clear Call to Action:

End your video with a clear call to action. Ask viewers to back your project and share your campaign with their network. Be sure to make it easy for viewers to know how to support you.

7. High-Quality Production:

While you don't need a Hollywood budget to create a great Kickstarter video, it's important that your video is high-quality. Poor sound, bad lighting, or shaky footage can distract from your message and make your project look unprofessional. Consider hiring a professional videographer or using quality equipment to ensure your video looks and sounds its best.


Creating an engaging Kickstarter video may require time and effort, but the payoff can be significant. A great video can help you connect with your audience, tell your story, and ultimately, reach your crowdfunding goals. Use these steps as a guide to create a compelling Kickstarter video that stands out from the crowd.

Remember, the most important part of your Kickstarter video is the story you tell. So, start crafting your narrative, and you'll be well on your way to crowdfunding success.

Recent Posts

See All


Ready to grow your sales?

Schedule a free call

bottom of page